Zuddl is a modular platform for events and webinars that helps event marketers plan and execute events that drive growth. Event teams from global organizations like Microsoft, Google, ServiceNow, Zylo, Postman, TransPerfect and the United Nations trust Zuddl. Our modular approach to event management lets B2B marketers and conferences organizers decide which components they need to build the perfect event and scale their event program. Zuddl is an outcome-oriented platform with a focus on flexibility, and is more partner, less vendor.
FUNDING
Zuddl being a part Y-Combinator 2020 batch has raised $13.35 million in Series A funding led by Alpha Wave Incubation and Qualcomm Ventures with participation from our existing investors GrowX ventures and Waveform Ventures.
WHAT ARE WE LOOKING FOR
We are seeking a strategic and results-driven Field Marketing Manager to lead growth marketing efforts and drive Account-Based Marketing (ABM) initiatives. This role has a strong emphasis on events and focuses on aligning corporate strategies with regional execution, leveraging targeted ABM campaigns to enhance brand presence, engage key accounts, and support sales objectives in specific markets.
WHAT WILL YOU DO
- Event Management:
- Plan and execute events such as trade shows, hosted IRL events, webinars, and virtual events
- Manage event promotion, logistics, vendor relationships, and post-event follow-ups to measure ROI.
- Account-Based Marketing (ABM):
- Develop and execute regional ABM strategies tailored to high-value accounts, working closely with sales and corporate marketing teams.
- Create personalized marketing plans for target accounts, utilizing insights to drive engagement and conversions.
- Track and report on the effectiveness of ABM campaigns, providing actionable insights to refine future efforts.
- Campaign Development & Execution:
- Design and deliver marketing campaigns that support sales goals and address unique market needs.
- Integrate ABM strategies with broader field marketing initiatives for maximum impact.
- Content Collaboration:
- Collaborate with the content and design teams to produce high-quality assets, including landing pages, emails, ad creatives, and promotional materials.
- Ensure all campaign content aligns with Zuddl’s brand voice and messaging.
- Sales Enablement:
- Partner with sales teams to create and deliver resources, content, and insights tailored to target accounts.
- Conduct training sessions on ABM tools, tactics, and campaign objectives to ensure alignment with sales strategies.
- Budget Management:
- Oversee marketing budgets, prioritizing investments that yield high ROI.
- Monitor spending across ABM and field marketing activities, ensuring alignment with business objectives.
- Collaboration & Partnerships:
- Work cross-functionally with corporate marketing, product marketing, and other teams to align messaging and strategies.
- Foster relationships with local partners, influencers, and vendors to expand regional presence and amplify ABM efforts.
CORE SKILL REQUIRED & QUALIFICATIONS
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in field marketing, account-based marketing, or a related role.
- Proven success in developing and executing events and campaigns targeting high-value accounts.
- Strong understanding of sales cycles, buyer personas, and customer journeys in a B2B environment.
- Experience with marketing automation tools and CRM platforms
- Exceptional project management and organizational skills.
- Analytical mindset with the ability to measure, report, and optimize marketing initiatives.
- Excellent interpersonal and communication skills, with a collaborative approach to cross-team initiatives.
WHY YOU WANT TO WORK HERE
• Competitive compensation
• Employee Friendly ESOPs
• Remote Working
• Flexible Leave Program
• Home workstation setup
• A culture built on trust, transparency, and integrity
• Ground floor opportunity at a fast-growing series A startup
